In Class
Present your chosen travel brand
Present your problem-solving travel brand
Brand vs Identity vs Logo
For next class
Touch points for presentation:
Your travel brand
Name
Mission: Problem that it solves
Singular Idea: 1 sentence
Look and feel: mood board, color palette
Sketch poster layout – at least 5 directions
Sketch logo – at least 5 directions
3-ad poster campaign
Logo
Copy
Headline
Supporting message
Call to action
(Image)
+ Weekly Journal