Brand Studio 4: Week 2

In Class

  • Present your chosen travel brand

  • Present your problem-solving travel brand

  • Brand vs Identity vs Logo

For next class

  • Touch points for presentation:

    • Your travel brand

      • Name

      • Mission: Problem that it solves

      • Singular Idea: 1 sentence

      • Look and feel: mood board, color palette

      • Sketch poster layout – at least 5 directions

      • Sketch logo – at least 5 directions

    • 3-ad poster campaign

      • Logo

      • Copy

      • Headline

      • Supporting message

      • Call to action

      • (Image)

  • + Weekly Journal