Presentations for project 1: Travel Brand
Project 2 Brief: Craigslist Mobile
According to the Alexa rankings, Craigslist is the 99th most popular site in the world, 15th in the United States. However, their mid-90's HTML design aesthetic is becoming less relevant, and as a result, the site is beginning to lose credibility as a place to find quality listings.
Designers have long-debated ways to give Craigslist designs makeovers. However, a makeover must improve or maintain the information architecture (IA), enhance usability, and create a flow that users are not only comfortable with, but that they fall in love with.
Recently Bloomberg has arguably reverse-engineered their aesthetic to be more essential web-style, using bright blue as a link color, a clear grid, and Helvetica-looking fonts.
Your job: Design an unofficial Craigslist iPhone app which is positioned to a specific audience. (Look at that positioning link)
Define your audience
Name your app
Design the app icon
Write the app description for the App Store
Design at least 10 screens. Here are some examples:
Any informational screens
Create an account
Browse: Product list
Product detail view
Create a posting
Design and prototyping can be done in Sketch, Studio, Figma, or Adobe XD. If done in Sketch, use InVision to create your prototype.
Only one iPhone size is necessary. You choose. Alternately, you could choose the iPhone X and deal with the notch.
The final deliverables for this project are due Tue Feb 19 in class:
A 5-minute presentation which includes:
A Keynote presentation with your process and thinking:
Iteration on your ideas
Clickable prototype with at least 10 pages.
For next week
5 different options, then refine. Try to sketch 50 variations.
Sketches of 10 screens. At least two different concepts.
+ Journal (post link to Slack)