Brand Studio 4: Week 14

In Class

Review your 3 concepts. Get feedback. Choose 2 options to refine for next week. 

Class discussion: archetypes


For next week

Prepare a slide deck to present to Citizn Company.

An outline of your slides could be:

  • Slide 1: Title page

  • Slide 2: Concept 1: Concept written out

  • Slide 3: Concept 1: Vibe = imagery, tone words

  • Slide 4: Concept 1: Primary logo

  • Slide 5: Concept 1: Secondary logos

  • Slide 5: Concept 1: Colors

  • Slide 6: Concept 1: Usage examples

  • Slide 7: Concept 2: Concept written out

  • Slide 8: Concept 2: Vibe = imagery, tone words

  • Slide 9: Concept 2: Primary logo

  • Slide 10: Concept 2: Secondary logos

  • Slide 11: Concept 2: Colors

  • Slide 12: Concept 2: Usage examples

+ Journal: Discuss your process with imagery