In Class
Review your 3 concepts. Get feedback. Choose 2 options to refine for next week.
Class discussion: archetypes
For next week
Prepare a slide deck to present to Citizn Company.
An outline of your slides could be:
Slide 1: Title page
Slide 2: Concept 1: Concept written out
Slide 3: Concept 1: Vibe = imagery, tone words
Slide 4: Concept 1: Primary logo
Slide 5: Concept 1: Secondary logos
Slide 5: Concept 1: Colors
Slide 6: Concept 1: Usage examples
Slide 7: Concept 2: Concept written out
Slide 8: Concept 2: Vibe = imagery, tone words
Slide 9: Concept 2: Primary logo
Slide 10: Concept 2: Secondary logos
Slide 11: Concept 2: Colors
Slide 12: Concept 2: Usage examples
+ Journal: Discuss your process with imagery