Brand Studio 4: Week 10

In Class

Discuss good design.

Class work = feedback on your food branding.

For Next Week


5-min presentation of your food brand. Convince your investors (classmates) that yours is the best approach for expanding into the Boulder market. You will present to the class a complete, convincing vision of your brand. You will get peer feedback which will guide your refinements and final presentation due: 4/9


  • Book: Ogilvy on Adertising: Chapter 10, 13, 19


In Illustrator, create at least 20 different 5" squares, using only color and shape. Each square must display an expertise with color interaction. Use Josef Albers as your inspiration.


+ Journal entry: post a link on Slack to your journal. Write about something that inspires you about the life of a designer.