In Class
Discuss good design.
Class work = feedback on your food branding.
For Next Week
Present:
5-min presentation of your food brand. Convince your investors (classmates) that yours is the best approach for expanding into the Boulder market. You will present to the class a complete, convincing vision of your brand. You will get peer feedback which will guide your refinements and final presentation due: 4/9
Read:
Book: Ogilvy on Adertising: Chapter 10, 13, 19
Practice:
In Illustrator, create at least 20 different 5" squares, using only color and shape. Each square must display an expertise with color interaction. Use Josef Albers as your inspiration.
Write:
+ Journal entry: post a link on Slack to your journal. Write about something that inspires you about the life of a designer.