Olive Retreat's programs are beyond the average getaway. They offer a scientifically-based program in which they guide participants through a week of gentle detox. They are based in the Spanish countryside of Andalucia, and at the beach in Khao Tao, Thailand.
After a few years of success, Olive Retreat had been written up by Conde Nast Traveller as a top health retreat. They brought me in to give clarity to the brand, so they could attract specific customers from cities around the world who were ready to make healthy improvements in their lives.
The program is focused on creating health through authentic connection with oneself. A few of the tools they use are: meditation, yoga, exercise, and an Ayurvedic approach to diet.
To refresh the brand, we created a new logo which centers around the perfection and cyclical symbolism of the perfect circle. At the core of a new social media strategy, we took custom photographs to communicate the beauty of the retreats in session.
For the retreats in Thailand, the color palette is adjusted to be appropriate for the region.
Spain Color Palette
Thai Color Palette
A set of custom illustrations were created for use in marketing materials, books, and as inspirational guides for retreat workshops.