From the Farmer
Farm-fresh fruits and vegetables delivered to your door each week. I helped From the Farmer design the external-facing website to better communicate their offerings, and the customer dashboard to give customers the ability to customize their weekly farm bag delivery.
The website needs to do a number of complex tasks. The home page must entice the customer and educate them about the farm-share program that From the Farmer offers.
Since From the Farmer offers a product that is fairly uncommon, it is important to educate the potential customers, while making the process streamlined.
Our layout for Edible D.C. integrated the honest messaging that From the Farmer is known for, with a sweet yet direct call to action.
The follow-up ad utilized a similar layout, with a different headline and photo. This reinforces brand awareness and customer retention.
We designed a multi-panel dashboard with a left-hand navigation. It contains many interactive cards which display editable content blocks.
Customers require a complex interactive dashboard with which to control their weekly orders. It needed several complex features, yet be understandable at a glance.
A critical part of the user flow relies on an initial series of emails. Subsequent interactions are also initiated by emails. Because the product changes each week, customers are invited to interact with various emails each week to keep their deliveries optimized.
Even more-so then in many businesses, From the Farmer sends weekly emails that are time-critical. We designed an email sequence with a color-coded border color, so it can be easily deciphered and acted upon by busy customers.