Brand Studio 1: Week 2

In Class

  • Present your chosen travel brand - 5 min
  • Present your problem-solving travel brand - 5 min
  • Brand vs Identity vs Logo

for next class

  • Touch points for presentation:
    • Your travel brand
      • Name
      • Mission: Problem that it solves
      • Brand Promises
      • Singular Idea: 1 sentence
      • Look and feel: mood board, color palette
      • Logo sketches: 3 logo options
    • Ad layout sketches: 3-ad campaign
      • 5 concepts - pencil sketches
      • 2 concepts - refined and presented digitally
        • Copy
        • Headline
        • Supporting message
        • Call to action
        • Image
        • Logo placement
  • + Weekly Journal