Brand Studio 1: Week 14

In Class

  • General questions: (Number your options, Patterns in Illustrator)
  • License plate design jam

Final Deliverables of Project 5

Due in-class Dec 13

A 5-minute presentation
(You may invite people to the class. So far, David Slayden and other staff will join)

  • Brand name
  • Mission Statement
  • Logo
  • Color palette
  • Fonts: Primary & secondary
  • Brand guide
  • Web site: could be a mockup, could be live
  • Business Cards
  • Promotional Item: a piece to leave behind after an interview, or send beforehand.

    Extra credit
  • Print your brand usage guide
  • Make your website functional
  • Produce your promotional giveaway to make us remember you: stickers, notebooks, etc

Brand Studio 1: Week 13

In Class

Class discussion

  • What do you want to do?
  • What type of company do you want to work for?
  • What type of products/companies do you want to help?

Project 5 feedback

  • Mission statement
  • Archetype
  • Consult w Dan

For Next Week

Integrate the feedback from class. Anything that needs to be printed (stickers, business cards, giveaways, etc) should be sent to print before class.

UI/UX of your website should be ready to review. Think about home/landing page, and how you will display your work.

Be prepared to share your project progress with the class in a series of informal discussions. Bring work, questions and inspiration to class.

Brand Studio 1: Week 12

In Class

Presentations of Project 4: A Craig's List App.

Intro to Project 5: Your Personal Brand

For Next Week

  • Listen to this speech about building a personal brand by Stephen Gates, head of design at Citi. Do the archetype exercise he recommends. Yes, he uses slightly different archetypes than the ones we discussed. Yes, that's interesting. Use whichever archetypes you want. His reference page is here.
  • Define the archetype of your personal brand.
  • Post to Slack 5 personal brand websites that you like, and why.
  • Name (define the name, or a company name. Ex: Studio Jeffery, GB Designs, or just your name)
  • Mission statements: Create a 3-5 sentence description of your expertise
  • Singular Idea: 1 sentence based on The Alicia Formula: For [audience], [company or product] is the [frame of reference: what is it, a product or community, lifestyle, type of product, etc] that does [point of difference] because, [reason(s) to believe].
  • At least 3 Mood Boards: 1 for the vibe, 1 for colors, 1 for type.
  • 100 logo sketches. Try the name in a logotype, try different icons, try everything you can. 

Final deliverables of Project 5:

Due in-class Dec 13

A 5-minute presentation
(You may invite people to the class. So far, David Slayden and other staff will join)

  • Brand name
  • Mission Statement
  • Logo
  • Color palette
  • Fonts: Primary & secondary
  • Brand guide
  • Web site: could be a mockup, could be live
  • Business Cards
  • Promotional Item: a piece to leave behind after an interview, or send beforehand.

    Extra credit:
  • Print your brand usage guide
  • Make your website functional
  • Produce your promotional giveaway to make us remember you: stickers, notebooks, etc

 

A few inspiring brands for creative studios:

Brand Studio 1: Week 11

In Class

Speak to your audience: Presentation and classwork

 

For Next Week

    Prepare final presentation for project 4:

        A 5-minute presentation which includes:

  1. A Keynote presentation with your process and thinking:
    1. Audience
    2. Mood boards
    3. Archetype
    4. Sketches
    5. App logo
    6. App pages
    7. Iteration on your ideas
  2. Clickable prototype with at least 10 pages.

 

Extra credit:

1. Create a promotional page for your app

Examples: OakPartyPlayAffirmSquareup

2. Animate your logo

There are many examples at Product Hunt

Brand Studio 1: Week 10

In Class

Review your project progress with a partner. Get feedback.

Demos


For Next Week

Design your minimum of 10 screens with 2 completely different styles. Change the feeling completely, using colors, fonts, copywriting, imagery, button styles, etc.

+ Journal (post a link to your journal each week in Slack)

Extra credit:

1. Create a promotional page for your app

Examples: OakPartyPlay, AffirmSquareup

2. Animate your logo

There are many examples at Product Hunt

 

 

 

Brand Studio 1: Week 9

In Class

Presentations for project 3

Project 4 Brief: Craigslist Mobile

According to the Alexa rankings, Craigslist is the 99th most popular site in the world, 15th in the United States. However, their mid-90's HTML design aesthetic is becoming less relevant, and as a result, the site is beginning to lose credibility as a place to find quality listings.

Designers have long-debated ways to give Craigslist designs makeovers. However, a makeover must improve or maintain the information architecture (IA), enhance usability, and create a flow that users are not only comfortable with, but that they fall in love with.

Recently Bloomberg has arguably reverse-engineered their aesthetic to be more essential web-style, using bright blue as a link color, a clear grid, and Arial-looking fonts.

Your job: Design an unofficial Craigslist iPhone app which is positioned to a specific audience. (Look at that positionng link)

  1. Pick one of the brand archetypes
  2. Define your audience
  3. Name your app
  4. Design the app icon
  5. Write the app description for the App Store
  6. Design at least 10 screens. Here are some examples: 
    1. Onboarding flow
      1. Welcome screen
      2. Any informational screens
      3. Create an account
    2. Browsing
      1. Country/city overview
      2. Category view
      3. Browse: Product list
      4. Product detail view
    3. Create a posting
      1. Upload photos
      2. Write description
      3. Review posting

Notes:

  • Design and prototyping can be done in Adobe XD or Sketch. If done in Sketch, use InVision to create your prototype. 
  • Only one iPhone size is necessary to design for. You choose. Alternately, you could choose the iPhone X and deal with the notch.

The final deliverables for this project are due Wed Nov 15 in class:

  1. A 5-minute presentation which includes:
    1. A Keynote presentation with your process and thinking:
      1. Audience
      2. Mood boards
      3. Archetype
      4. Sketches
        1. App logo
        2. App pages
      5. Iteration on your ideas
    2. Clickable prototype with at least 10 pages.

For next week

  • Moodboards
  • Audience
  • Positioning
  • Name
  • Sketches of 10 screens. At least two different concepts.

+ Journal

Brand Studio 1: Week 8

In Class

Everyone brings in 3 refined versions of the cover for The Catcher in the Rye.

Brizida will lead a class critique centering around hierarchy, color, typography, and visual communication.


For next week

Refine one idea based on the feedback from class. Complete the book cover design, including the flaps, back cover and spine. Use InDesign to help streamline your workflow in the final assembly of the book cover.

Print out the book cover. Wrap your book cover around an existing book to simulate your cover being the actual cover on this reissue of The Catcher in the Rye. It should appear in every way to be an actual cover. This means including a publisher logo, bar code (these can be simulated in illustrator or downloaded). Photograph this book in a creative, professional manner. 

Presentation:

Be prepared with a 3-minute presentation which shows your progress from ideation, sketches, mood boards, iterative refinement and final design. Bring your book to class.

+ Weekly journal 

 

Type

Here are some hand-picked typeface recommendations from Adobe Typekit, by awesome Colorado designers.

 

SOS Media 

Gastromond – Super chunky, fun and elegant serif.

Lapture – A beautifully chiseled serif by JAF. The display bold italic is especially refined.

Trump – Condensed sans serif by Canada Type. Perfect for huge headlines.

Basic Sans – Great all-around sans serif for daily use, by Latinotype.

Ernestine – Highly legible slab serif with a funky personality. 

Quatro Slab – Robust, hinted slab serif with plenty of weights.


Good Apples

Eskapade – The blackletter weights are cool but not free.

Dapifer – The heavier stencil weights.

Sign Painter : House Slant – Classic

Robot Mono – Could be fun to play around with a monospace for some futuristic post-apocalyptic vibes

Azo Sans Uber – The chunky weights 

Nuvo – Humanist sans


Type Wolf

Ambroise – A high-contrast serif from French foundry Typofonderie (web only)

Maiola – A calligraphic serif from TypeTogether

Grad – A serif with some personality by Mark Simonson of Proxima Nova fame.


Cast Iron Design

Supria Sans – A friendly sans serif with a little personality from Hannes von Döhren

Acumin – A rational sans serif, well drawn, very extensive.

Aktiv Grotesk – Even more rational, by Dalton Maag.

Hobeaux Rococeaux – For funky display, by James Edmonson (OH no Type Co)

Fit – Just for fun, by David Jonathan Ross (DJR). 


Jeff Walters

Adobe Caslon – Perfect serif for typesetting a lot of copy and mixing the faces.

Museo Slab – Great slab for use on the web for headlines and good type mixing with a sans.

Futura PT – Sans serif. Useful for ads & marketing.

Brand Studio 1: Week 7

In Class

Discussion: Brand Archetypes.

Review 25 sketches and mood boards.

Choose 3 sketches to refine.


For Next Week

Bring 3 printed book cover options for an in-class design critique centered around hierarchy, color, typography, and visual communication.

  • Refined into a nearly-final format
  • Printed at full size
  • In-color

+ Journal

Brand Studio 1: Week 6

In Class

Branding presentations to the owner of Brass Taxes.


Project 3: Book Cover Design

Design the dust jacket for a hard cover re-issue of The Catcher in the Rye by JD Salinger. There are no limits to the design. Any standard dimension. Color.  Mock-up with all necessary items: bar code, publisher, etc.

Create a book jacket design that incorporates the front and back cover, spine, and front and back inside flaps into a unified composition. Start this project by producing hand-drawn thumbnail sketches and layouts to determine the best possible plan. Build a mock-up of the book jacket. The finished work will be wrapped around a hardcover book for presentation and it must include, publisher logo inside flats must include text, back side must include peak interest summary, as well as barcode.

Final project must be completed in InDesign. You will print a full-size version of your book cover, wrap it around an existing book, and photograph it at a professional level.

Process Part 1:

  1. Clearly define the brand of The Catcher in the Rye.
  2. Define the audience(s) for this quality re-issue of a classic book.
  3. Create mood boards for color, tone, illustration/photo style, etc.
  4. Research all previous covers. 
  5. Pencil sketch at least 25 different concepts.
  6. Refine to 3 best concepts.
  7. Create those 3 concepts in the computer.
  8. Focus on typography. Find and pair appropriate typefaces. Try at least 25 different combos. Refine all the subtleties in the type: kerning, leading, heirarchy, color tones, etc.
  9. Refine at least one concept to completion: Front & back cover, flaps, spine.

Extra opportunities:

  • Design a logo and identity for the hypothetical book publisher.
  • Design the table of contents and chapter 1.
  • Design additional J.D. Salinger covers to make a book cover series.

References:
Chipp Kidd
Paul Sahre
Jessica Hische
Award-Winning Book Covers
Book Series Design


For Next Week

  • Research: history of Catcher in the Rye (which means read it, or know it very well: anecdotes, important phrases, historical significance, symbolism, hidden meanings, etc.)
  • Mood boards: general tone, other book covers, type, color — at least 3 different boards with 8+ images per board
  • Sketches: 25 book cover sketches in pencil, half size, at least front cover 

Ongoing

Refine your Brass Taxes project with feedback from the client and class, so it can become a portfolio piece.


+ Weekly Journal

Update your journal with pieces of from your process, your experience, learning, and final designs for Brass Taxes.

Brand Studio 1: Week 5

In Class

Come to class with your project having been deeply refined, bring any questions and prepare to continue working.

For Next Week

Each group or individual will present directly to the client (Rus), who will join us in class. 

Clearly state exactly how you intend to solve either one, two or three of the stated objectives:

  1. Reinforce the existing brand
  2. Launching in LA
  3. Moving 100% online

Show high-quality mock-ups of your solutions, complete with the copywriting, photography, sub-identity design. 

Brass Taxes supports the community of artists and freelancers in making their (tax) lives suck less than necessary.

The goal of Brass Taxes is to lower the anxiety of the customers, to treat customers fairly and respectfully, and help them, like people, like friends, through the uncomfortable, confusing process of paying their taxes. 

Often, these customers don’t realize that they are eligible for certain tax write-offs, such as certain portions of Netflix subscriptions, maybe, for videographers, or art gallery admission for artists, etc… and in those circumstances, then those people will end up paying less than they would have if they did TurboTax.

However, Brass Taxes essence is more of a fiduciary, which is to say that BT looks out for the best interest for each client, as a whole person, now, and in the future. Often, looking out for someone like that doesn’t involve paying less taxes, although people often think, in the moment, that paying less taxes will is the best outcome. However, if they pay less than they should, they will incur mental stress of potentially being audited and fined for committing tax fraud, they will be less edible for loans, credit, and other downsides.

Most freelancers will have to pay taxes, since they are not employees and haven’t had any money taken out of their paychecks all year. So, most everyone has to pay. The key is explaining to them why they have to pay, how to plan better next year, and being kind to them to help them through it. The goal Brass Taxes isn’t to help you avoid paying taxes, or even to overly-minimize your tax liability. It is to help you pay accurately, and easily, having saved time and stress, and hopefully understood an  even enjoyed the process.

 

Journal

+ Keep your weekly journal updated with your process, both images and text. Post the link each week to Slack.

 

Additional & Critical

Learn the technology that will make you able to realize and communicate your ideas.

  • Lynda.com which you have online access to via CU – commit to doing 20-60 mins a day on that. Devour all the design books in the library, Barnes&Noble
  • Get inspired on these sites: Behance/Designspiration/Dribble/Pinterest. Better, add your projects to these sites and join the communities.
  • Getting good at this stuff requires a lot of time and effort; all I can do is urge you to follow your passion, and, if it’s design/branding/marketing/advertising, then soak up and practice everything you can in that field. 

Brand Studio 1: Week 2

In Class

  • Present your chosen travel brand - 5 min
  • Present your problem-solving travel brand - 5 min
  • Brand vs Identity vs Logo

for next class

  • Touch points for presentation:
    • Your travel brand
      • Name
      • Mission: Problem that it solves
      • Brand Promises
      • Singular Idea: 1 sentence
      • Look and feel: mood board, color palette
      • Logo sketches: 3 logo options
    • Ad layout sketches: 3-ad campaign
      • 5 concepts - pencil sketches
      • 2 concepts - refined and presented digitally
        • Copy
        • Headline
        • Supporting message
        • Call to action
        • Image
        • Logo placement
  • + Weekly Journal

            

 

            

Resources

Grading rubric

— TOTAL 100 POINTS

Each of the 5 class projects is worth 15 points.
5 points: Ideation, creative thinking
5 points: Aesthetics, compositional sophistication
5 points: Technical execution
Work is graded in you class presentation.
For late work, 1 point is removed per day.

Weekly journal is worth 10 points.
5 points: Keeping current with weekly updates
5 points: Effort, aesthetic, technical execution

Attendance is worth 15 points.
1 point for every day attended
If you need to miss a day, you must communicate ahead of time or have a verifiable extenuating circumstance.