making taxes fun
That's what Rus Garofalo, stand-up comedian, set out to create. Taxes that could be straightforward, honest, and maybe, even enjoyable. After 5 years in business, he now owns one of Brooklyn's favorite tax preparation services. SOS Media created a brand from the ground-up, starting with the logo, messaging, photography, and a custom web experience so his customers could do their taxes online and make appointments.
This site is designed to be self-selecting. Brass Taxes focuses on a specific niche, and wants to keep it that way. We created a graphic of a three-armed referee which is immediately engaging, entertaining, and informative. The referee represents the site’s cheeky sense of humor, while reminding customers that there are rules to follow.